Brief:Introduce a house loan reserved for young people, which guarantees a 3% maximum interest rate increase within the next 3 years.Idea:A lot can happen in three years for young people. You can marry. Have children. Get a house. But no matter what surprise you may get, the interest rate will not surprise you.

We told the story by using a common children's toy used to predict the future.Results:The campaign caused chaos in the bank's loan department. They assigned loans for NOK 3.6 billion. 30% of the loan takers were new customers. (Clickrate: 0.56%. Normal: 0.02%)