Cannes Lions
FCB INTEGRATED MADRID, Madrid / BALAY / 2005
Overview
Entries
Credits
Description
Design was so important that we surprised dealers with a leaflet without words and let the images speak for themselves. However, as we were aware of the importance of sales arguments for the sales staff, we included the text in a bag with stickers on the last page.
Outcome
In the three months following the campaign, Balay’s steel domestic appliance sales rose 35%.
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