Cannes Lions

How Do Australians Christmas?

SMITH & WESTERN, Sydney / DAVID JONES / 2017

Film
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This 2016 campaign asks the question, 'How do Australians Christmas?' with a film featuring global superstar Cate Blanchett. The film showcases several different scenarios of how people around Australia celebrate the festive holiday season .With endless possibilities in store for customers, David Jones provides a solution for every possible scenario this Christmas, no matter how they choose to celebrate. A sound agency arranged and recorded soundtrack features a wonderful a capella choral reworking of the 70's classic "Merry Xmas Everyone" originally performed by Slade

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