Spikes Asia

David Jones

SMITH & WESTERN, Sydney / DAVID JONES / 2017

Case Film

Overview

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Credits

Overview

Background

To create a vocal only version of a famous Xmas song.

David Jones officially launched into the festive season last night with media, celebrities and VIPs celebrating the release of the 2016 Christmas campaign at an intimate cocktail party at the retailer's new Barangaroo store, which will be opened to the general public today.

Execution

A massive TV and online campaign that ran for 8 weeks leading up to Xmas

"We pride ourselves on offering the best of the world in one place and this is never more apparent than during our peak Christmas trading period."

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