Thai Traditional says always bless each other with these four life blessings:A-YU (meaning Age in Thai)Enjoy the blessing of a good, long lifeWAN-NA (meaning Good Skin in Thai)Have a healthy skin that glows from insideSU-KHA (meaning Happiness in Thai)Keep happy in body and soulPA-LA (meaning Strength in Thai)May all the forces be with youIn consequence, we offer the best gift that is suitable for each blessing.Besides direct communication with policyholders, the agents would also use the birthday card as their tool to visit the policyholders.

Total Mailing 350,000 policyholders 1) Hard measurement - Tele-survey (100 policyholders, Period: June 2002)87% liked the card 42% use the gift35% requested additional herbs56% would keep the card for the collection2) Soft-measurement White letters: We got 350 thank you letters expressing their appreciation. 175 letters said that the herb helped their health and 56 of them requested the additional herb as they could hardly find it in the marketplace.Average annual premium was about 15,000 Baht (US$350). The communication cost per policyholders was only 19 Baht or US$0.42. This is only 0.12% of the total annual premium.