HSBC Personal Financial Services has an unique position in the heart of Hong Kong people --- at the foundation level. We have been serving here for over 100 years, supporting generations and generations of progress in this city, from a fisherman port to a financial centre of the world. We silently built a sold foundation of growth where every citizen can stand on and hold onto. We love to see the city transformed into a better place every minute of a day, every day of a year. Strangely enough, people still call us the "Hong Kong Bank", despite the fact that we have been officially named HSBC for quite some time. As a result, we have been perceived as the most trusted bank and number one bank of choice over the years.Our ad aims to reflect this unique local sentiment with a distinctive angle and emotional execution.