Our brief was to provide potential HSBC Premier prospects with a ‘taste’ of the experience it offers its customers. This communication shows how many years of private education you’d be able to provide for your child with $50,000 in different countries. This is an issue which directly affects the Premier audience who have been identified as international ‘cosmocrats,’ travelling extensively and often with children in toe.Overall it generated the highest click-through rate of the entire campaign, totalling at 0.82%. ‘Education’ also gathered a massive amount of interaction due to its rewarding user engagement.