The commercial shows a boy leaving his home in a distant place to go to school. A woman holds his hand and walks with him. But along the path many people take turns walking with him. The boy goes from holding one person’s hand to the next; it is teamwork. In the end, a lady leaves the child in front of the school and the slogan appears: 'With every purchase you help poor children.' The commercial ends with the HSBC Solidarity Institute signature.