The HSBC Solidarity Institute invited us to develop a new layout for its credit card.

In the creation process, we decided to make a visual representation of a more optimistic world, according to children (the most benefited target regarding the Institute) adopting the visual language of children drawings. In addition to that, we realized it was not only a visual matter. We also decided to change the raw material of our product: we started to use new recycled material, mainly PET bottles, collected by the communities, to produce them.

The acceptance of the new card by HSBC's clients was a true success. Clients started to realize that HSBC really takes sustainability as part of its business philosophy.