Cannes Lions
AIR BRUSSELS, Brussels / AMNESTY INTERNATIONAL / 2009
Awards:
Overview
Entries
Credits
Execution
1/ TV : Hidden cameras are shown on video sharing websites and on televison to wake up other people¹s consciences with the slogan: ³Human rights still need you to defend them. Wake up humans!² 2/ INTERNET : Access to the amnesty.be site is blocked and censored ³for subversive content likely to harm the public interest².At the same time, www.lesoir.be , a leading site for information in Belgium, is also blocked and censored for ³subversive content likely to harm the public interest². 3/ SMS¹s, E-MAILS, POSTERS and DIRECT MAIL are also used to inform ordinary people, journalists and public opinion leaders that one or several of their rights have been or could be taken away from them. People are told to be careful of what they write, say or do, and that anything considered harmful to the public and/or country can and will be destroyed.
Outcome
In total, the “Wake up Humans!” campaign succeeded in waking up several thousand consciences, proving that Belgians are courageous people who are ready to get involved – not only by donating money, signing petitions and becoming members, but also by standing up and giving their most precious gift: the capacity to fight for the defence of human rights.
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