Mother created the 'Teleshop' cinema ad to create awareness around Amnesty International's 'Control Arms' campaign in the UK. The aim of Amnesty's campaign is to get a million people worldwide to sign a visual petition in support of an International Arms Trade Treaty, which calls for tougher measures to control the global arms trade. The film plays on the fact that loopholes in world governments’ trade legislations make it easy to export weaponry leading to conflict, poverty and human rights abuses worldwide. It is supported by a national DM campaign and foyer activity in selected cinemas across the UK.