Cannes Lions
DDB, Budapest / AMNESTY INTERNATIONAL / 2008
Overview
Entries
Credits
Execution
The Hungarian parliament is located on the banks of the river Danube. So we rented a ship and went up and down in front of parliament while playing a very loud concert on the deck.We made some noise for human rights in front of parliament and disturbed their session.Moreover, we put up posters which advertised the concert and which dramatized the basic idea of Make some noise for human rights and which were made even more high-impact, by using photos of George W. Bush, Robert Mugabe and Kim Yong Il.
Outcome
We achieved broad media coverage in big national newspapers, nationwide radio stations and on a couple of online News portals, more coverage than Amnesty usually gets.The posters were discussed in several blogs.
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