On this briefing the agency had the idea to tarn torture as a modern art sculpture.

We organised a cooperation with the Kunsthalle Mannheim and with the artist Christian Schönwälder (Dresden) who created the sculpture for us.

1. Over 7,000 Visitors saw the sculpture in the Museum.2. We had a large PR coverage in local and national newspapers3. And we created PR in magazines where Amnesty normally would never get in:Art Magazines and Marketing Periodicals.4. The clickrates on amnesty-international.de during the promotion were 16% higherthan in the previous months.5. The local Amnesty Group in Mannheim had 50% more applications for membership right after the promotion.