Cannes Lions
OGILVY FRANKFURT, Frankfurt / AMNESTY INTERNATIONAL / 2006
Overview
Entries
Credits
Execution
On this briefing the agency had the idea to tarn torture as a modern art sculpture.
We organised a cooperation with the Kunsthalle Mannheim and with the artist Christian Schönwälder (Dresden) who created the sculpture for us.
Outcome
1. Over 7,000 Visitors saw the sculpture in the Museum.2. We had a large PR coverage in local and national newspapers3. And we created PR in magazines where Amnesty normally would never get in:Art Magazines and Marketing Periodicals.4. The clickrates on amnesty-international.de during the promotion were 16% higherthan in the previous months.5. The local Amnesty Group in Mannheim had 50% more applications for membership right after the promotion.
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