Amnesty International was looking to get help for children who are affected by war zones. The objective was to encourage donations in a distinctive manner which would also generate awareness of this problem.

We empowered people to be able to literally take children out of the war through their collaboration. How? We turned a gaming machine into a help machine:The Save Machine, that interacts and sensitizes, while encouraging people to contribute.

How it Works: (Immediate response machine.) Insert a coin to operate to pick a child and extract him/her out of the war zone. While helping to achieve this, people would take out a card with information about Amnesty International and their work, with a call to action to visit their website.

- Impacted 15,000 people per weekend.- Increased visits to the website by 85%.- Generated economic contributions for Amnesty Internacional. Each coin, formerly used to play, was turned into a mean to help.- We empowered poeple to act and take a child out of a war zone. And for a moment they became active members of Amnesty International.