The entertainment listings section of the top Swiss newspaper was ‘infiltrated’ with a list of human rights abuses. Amongst events in local cities, we list events in Guantanamo, Beijing and Rangoon. Instead of DJ-party, concert or cinema tips, the ordinary nightlife lover is confronted with real acts of oppression and abuse happening now or scheduled to happen over the coming weekend.

The newspaper is read by over 235,000 people who quickly spread the word. An indirect measurement is provided by the Google hit-count for the German catch phrase “It’s not happening here, but it is happening now”, which doubled from 15,900 hits before (Dec 07) to 34,000 hits after (Mar 08) the campaign.