Cannes Lions
EDELMAN, Chicago / HUMANA / 2016
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We created a documentary film series, “Covered,” to tell the real-life stories of actual Humana members and how health insurance saved their lives, finances and so much more.
We searched for stories of average Americans who had Humana health insurance coverage while an unexpected health incident occurred. We travelled the country to meet them, learn their stories and capture it on film in an emotional manner in order to leave a memorable and impactful imprint.
Erin Henderson, from Jarrell, Texas, was the subject of our launch video. Her spirit and story set the tone for the overall series. Her openness to let us into her world and share the personal details of her heart attack and recovery touched many. The deep feelings it conveys helped Humana express that they truly put the emphasis on the “care” in healthcare.
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