Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / BURNS & SMILES / 2017
Awards:
Overview
Entries
Credits
Description
With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, we relate the story of one such individual, who we join for one very special evening. The film demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year.
Execution
Based on our global real life intention, we launched a street casting. We actually filmed the real people from the locations such as: the kids do live in this house, the woman selling the French fries is the real salesperson and so is the cashier at the fun fair.
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