The key objectives were to find the extra value we wanted to transport and the best way to design it. It had to be simple and at the same time playful to do the job.

Humana products help children develop healthily. To help Humana’s Instagram account grow healthily, we sent out gifts to people who uploaded pictures to the account – gifts providing extra-value for children’s development. Why? Because Humana does more for children – even through their packaging. And that is what the people who got our Milk-Monsters passed on.

We were not only able to help Humana’s Instagram account grow but at the same time helped children with their development of cognitive intelligence and fantasy.