Our goal was to develop contact with prospective and non-active donors in order to raise funds for a women-related product plus social and medical assistance. Indication of donation alternatives refers specifically to €20, €50 and €80 per year.

Target: 24,000 lapsed donors, high spenders, doctors and paramedical staff.Communication focuses on an emotional claim, in order to increase the chance of donors giving strong and consistent help in changing the livese of women around the world, with minimum contribution.

Response numbers were positive.