Cannes Lions
HAVAS WORLDWIDE RIO COMUNICACOES, Rio De Janeiro / FUNDACAO ROBERTO MARINHO / 2016
Overview
Entries
Credits
Description
A sequence of annoying noises that awakes you for your daily routine is compared to something that awakes you for a very important thing: the world.
The Museum of Tomorrow, considered the milestone of Rio de Janeiro urban revitalization, opens a new generation of science museums in order to analyse the past, understand the present and invite visitors to imagine the possible scenarios for the next 50 years. To make people aware of the urgency of thinking about possibilities for the future the radio that compares things which wakes you for the day, to those which awakes you for the world.
Similar Campaigns
10 items