Cannes Lions

Awakening

HAVAS WORLDWIDE RIO COMUNICACOES, Rio De Janeiro / FUNDACAO ROBERTO MARINHO / 2016

MP3 Original Language
MP3 Translation

Overview

Entries

Credits

Overview

Description

A sequence of annoying noises that awakes you for your daily routine is compared to something that awakes you for a very important thing: the world.

The Museum of Tomorrow, considered the milestone of Rio de Janeiro urban revitalization, opens a new generation of science museums in order to analyse the past, understand the present and invite visitors to imagine the possible scenarios for the next 50 years. To make people aware of the urgency of thinking about possibilities for the future the radio that compares things which wakes you for the day, to those which awakes you for the world.

Similar Campaigns

10 items

Shortlisted Cannes Lions
Substitute Dealers

JOAN CREATIVE, New york

Substitute Dealers

2023, AD COUNCIL

(opens in a new tab)