Cannes Lions

REFUGEE HELP FOUNDATION

OGILVY AMSTERDAM, Amsterdam / FOUNDATION FOR REFUGEES / 2010

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Schiphol Airport was closed due to the Icelandic ash cloud. Tens of thousands travelers were unable to get back home. We anticipated on this situation.We had people walking through Schiphol Airport wearing sandwich boards, which said:“Sad, isn’t it? All these people who can’t get home?

It's even more sad if you don’t have a home.”With this message we confronted the stranded travelers by comparing their situation to that of a refugee. By doing this, we made them realize that their misery isn’t a glimpse of what it is to be a refugee.

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