Within the chaos of information overload, human behaviour has become increasingly diversified. Finding human truths is becoming more important to our creativity.How do we design creative solutions that are relevant and can activate people?

We created an internal digital shadow 'humanLAB' that captures peopleʼs footprints from anywhere in real time.

By connecting smartphone applications 24/7, this digital shadow simultaneously visualises the lives of people into multi-layered details; check-ins, purchases, photos, tweets and honest emotions, allowing us to tap into their lives anytime and anywhere.

The humanLAB helps us and our clients create strong behaviours, by connecting to human truths in the chaos of information. And this lab is now expanding to the world with contributing to human acts.

4 countries in Leo Burnett global network, - US, UK, AU and China -, have started localising this lab.

It keeps growing as long as people are living with brands.