Cannes Lions
Y&R THAILAND, Bangkok / CENTRAL WATSON CO. / 2017
Overview
Entries
Credits
Description
The creative idea was driven by the insight that when you know about a great deal on cosmetics, it can be your secret weapon.
In this film, a hunt is taking place. The Hunter pursues her victim through a dark, infinite maze. Just when it seems like the Victim has hidden safely, the Hunter reveals her hidden weapon. And it has the desired effect.
Execution
Timeline and Placement
On air date from 23/06/2016 - 23/07/2016 by Channel3,5,7,9 in Thailand.
In - Store media, Watsons store Siam Soi3 Bangkok , Thailand and Youtube Channel.
Outcome
The fil got 140,000 Views hits on Youtube Channel in 4 Days.
Member card sales rate exceeded the target by around +63.44%
400,000 new members signed up.
Similar Campaigns
12 items