Cannes Lions

The self-exam I didn't do

HAVAS TRIBU, San Jose / AVON / 2018

Film

Overview

Entries

Credits

Overview

Description

A woman in her thirties, who has suffered a mastectomy, shows how to do a self-exam, by touching the air instead of her now absent breast. The voice over which explains the exam's steps is also done by her.

Execution

We needed a woman who had recently suffered a mastectomy, but had not had the breast reconstruction yet. Also, who was willing to expose her face and the scar left by the procedure.

We contacted the National Social Health System, but due to privacy protection, they could not give us any contacts. Instead, we instructed doctors and gave them materials so they could explain the initiative to those patients who could be potentially casted. Finally, we found Darling Montoya.

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