We turned job postings themselves into the advertisement and media for the service and got people talking.

Our hypothesis: "Young people prioritize part-time jobs sites that let them get hired and paid fast over finding jobs that let them work for a long time."

What we made: 20 unique part-time job postings that instantly paid successful applicants 10,000 yen (approx. US$100) each.

Timeline:

June 2017 - Completion of ideation

July~August 2017 - Determined planning and website design and building details

September~October 2017 - Photographing content for the online media and website construction

October 25, 2017 - Launched HYPER REAL MACHBAITO website for all part-time job seekers in Japan

• Number of Applications Immediately Upon Launch: 5,000+

• Machbaito Site Users: Increased by 250 times

• Rate of Applications 1 Week Post-Launch: 1+ / minute

• Total Applications: 10,000+

• Page Views: 1,480,000+

• "Machbaito" Online Searches: Increased by 15 times