Our idea for this YouTube Bumper ad series was to experiment with condensing popular part-time jobs as well as weird part-time jobs into 6-second content.

Non-skippable YouTube Bumper ads can be seen as unwanted interruptions to the viewing experience. However, we transformed the shortest form of the non-skippable Bumper ads into entertainment, and changed people's usually negative perception of these ads into a positive one.

We took advantage of the YouTube Bumper ads that are only 6 seconds long. The brevity of Bumper ads makes them the most effective media for effectively communicating the speedy characteristic of Mach Jobs. We condensed each of the 17 typical Japanese part-time jobs into a 6-second video to illustrate the brand message.

Timeline:

June 2017 - Ideation and determining creative direction

July~August 2017 - Confirming details of the plan

September 2017 - Filming and editing

October 2017 - Launch

The videos garnered over 1,600,000 views, and were spread across social media, especially on Twitter and Facebook. They also inspired numerous fan-made videos of 6-second part-time jobs.

During the campaign period, accesses to the Machbaito recruiting site increased by 3 times, and led to the service provider's highest sales ever.