Cannes Lions

ONLINE YOGA CLASSES

McCANN ERICKSON INDIA, Mumbai / TATA / 2006

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One of the most famous poses in yoga is the 'shirshasana' where one balances oneself upside down on their head.To advertise the online yoga classes, the home page of the Tata Indicom Broadband site opened upside down. Followed by a banner that advertised the yoga classes.

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