Hyundai Motor’s have always been strong supporters of the Arts globally with a commitment to fostering innovative thinking and technology. Technology is everywhere—in our pockets, in garages, and in homes. Yet, most of us don't know how it is changing the way we experience and interact with each other. Art can serve as a powerful way to explore these themes.

The aim for ART + TECHNOLOGY Season 4 was to build on the success of the previous three seasons, and continue to make art accessible and relevant to Bloomberg’s global audience and beyond.

Who are the pioneers of the future?

Art + Technology Season 4 adopts an intergenerational approach across 15 episodes.

The original creative solution for ART + TECHNOLOGY Season 4 was to explore how technology solutions that have emerged as everyday parts of our lives, can often trace their roots back to early artist experiments. For example, Google Maps. This idea and insight then evolved into a new intergenerational direction for the show.

In Season 4, each episode the ART + TECHNOLOGY audience witnesses a meeting of minds; between a pioneer, who first experimented with a new piece of technology, and a younger artist, who is riding on the wave that was originally created by this pioneer. By bringing two generations together, we also hoped the audience would be able to take a glimpse into the future and hear fresh perspectives shared by our new partnership.

Zoning in on a new technology each episode, we pair one of its pioneers with a contemporary artist pushing its limits today for electrifying conversations focused on the past, present and future of this technology. Cryptoart to Synthetic Ecology, XR (Extended Reality) to Surveillance technologies. From early VR experiments at NASA in the 1980s, to the cinematic, immersive environments of today. Season 4 connects visionaries around a key question to contextualize the past and the present; to envision not what the future holds, but how art can help us get there.

ART + TECHNOLOGY Season 4 is streamed globally on Bloomberg’s digital platforms via Bloomberg.com and the Bloomberg mobile app. It is also aired on Bloomberg Television, Quicktake OTT, Quicktake Twitter, as well as the show’s own YouTube and Instagram accounts. The program was released episodically across 15 two part episodes from May 2021 to March 2022. The impetus behind releasing the episodes in this was was to create a flow and a storyline that the viewer can follow and look forward to monthly. In an age where we have grown to demand instant gratification, especially when it comes to entertainment, the pacing was set to slow things down a bit and really allow people to digest the important contents of each video.

The engagement for Art + Technology Season 4 has been some of the highest viewership since the first season. With the streaming Globally across multiple Bloomberg networks and Youtube, the views have been in the hundreds of thousands. Social impressions have also broken records being over 500 million. The goal was to reach audiences around the world, and that was achieved. The content has evolved over the years and the audience with it.