• Situation

A changing market with several new car brands that changes the game and influence consumers behavior

• Brief

Defend the positioning of Hyundai as a leader by using the top-of-the-line cars, IONIQs using the outstanding achievement of winning the car of the year award for 2 years in a row.

• Objectives

Maintain Hyundai perception at a leading position and willing of paying a premia.

increase sales of IONIQ 5 and 6

What if charging handles had feelings? Would they choose a commodity brand? Hell NO! They would probably fall in love with the Awards Winning Hyundai IONIQ 5 and 6. We see different situations of charging cables leaving whatever their doing to look, and follow with their “eyes” the beautiful IONIQs that passes by. To complete and enhance the humanized cables the soundtrack “Can't take my eyes off of you” accompany the entire 47 sec. Film.

• Impact

Sales increase of IONIQ 5 and 6 (in compare from the month before the campaign) in 26%

Sales of other Hyundai models increase in 12% (in compare from the month before the campaign)

• Reach

80% of target audience coverd

• Engagement

Increase in leads and visits to the showrooms

• Change in Behaviour

• Brand perception

Increase in brand perception in 3 main values:

Technologically advanced, Electric car manufacturer, A car I would be proud to own

• Achievement against objectives

Expected 10% increase in IONIQ sales, achieved 26% Increase

Expected 5% increase in other model sales, achieved 12% Increase