The campaign, based around the line - they only made a hundred before they were caught - follows the story of two former Toyota employees, a kitchen hand and cleaner named Dwight and Wayne who unbeknown to the authorities at Toyota, secretly set about customising 100 of the Corolla Spotivos. The campaign was made on a limited budget & aimed to capture a young market, in order to sell 100 Turbo charged hot hatch Spotivos. By understanding both available technology, and current web behaviour, the site is designed to be very user friendly. It is created around a timeline that features among other things, a series of Dwight and Waynes video diary clips. The ten M-pegs on the site work as a viral marketing component by incorporating the kind of humour that people send across the net all the time. The site also allows the user to travel around 360 degree views of the interior and exterior of the Sportivo, read detailed specs using a roll over device, access nearest dealers and register interest in the car. There's also a link through to Toyota's main URL. In addition to this, a comprehensive online advertising campaign directing people to the sight is also running across the net.