Creating the transitionary effects of the older Hyundai Excel into the modern IONIQ 5 model presented a unique set of VFX challenges, requiring multiple layers of complex CG simulations to represent the different materials transforming:

Duco paint flaking into the breeze, crinkling sheet metal peeling like aluminium foil, seats unstitching themselves thread by thread, dashboard vinyl shrivelling away, the car body morphing.

Each element required multiple iterations of look development to find the right visual signature for its motion.

The dirt road and surrounding landscape required extensive digital alterations to maintain a consistent shot appearance - requiring 3d vegetation to cover up swathes of barren patches.

A large cloud of desert CG dust behind the car cruising the outback was added to lend an epic feel to the hero car’s evolution.

With almost no two shots containing the same visual effects recipe, this spot stretched traditional VFX artistry.