During the course of the extensive digital launch communication for the Kia cee’d we attached a special 360° camera to the passenger seat of the car and filmed a 2-minute drive through Madrid. Also on board: The Sexy Zebras, the testimonial band for the entire launch campaign. Using a technological method that had never before been used in automobile communication, we made the one-shot camera shots “navigable”. This meant that visitors could freely look around the car during the journey. We added films with information about certain features, accessible via hotspots within the car.