Dubai Lynx
24TTL, Dubai / HYUNDAI / 2019
Overview
Entries
Credits
Idea
Kona Color Driver - a competition whereby the TA was invited to create their own custom made design of the Hyundai Kona on the micro website. For the first time in history, a technology that allowed to paint and apply patterns on a 3D car model directly in web browser was deployed, making it a seamless experience across any device.
The participants were encouraged to share their design in their social networks, vote and at the end of the competition, the winner received a Hyundai Kona custom made to feature their winning design.
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