Kona Color Driver - a competition whereby the TA was invited to create their own custom made design of the Hyundai Kona on the micro website. For the first time in history, a technology that allowed to paint and apply patterns on a 3D car model directly in web browser was deployed, making it a seamless experience across any device.

The participants were encouraged to share their design in their social networks, vote and at the end of the competition, the winner received a Hyundai Kona custom made to feature their winning design.