Spikes Asia
Hyundai Sonata Hybrid – Magic
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2016
Overview
Entries
Credits
Overview
Background
As the Sonata Hybrid launches, Hyundai Motor Company wanted to convey the five USP of the Sonata Hybrid to the consumers in an entertaining way.
Description
As the Sonata Hybrid launches, Hyundai Motor Company wanted to convey the five USP of the Sonata Hybrid to the consumers in an entertaining way.
Applying the video contents on YouTube and Facebook, we tried to directly convey the USP that cannot be contained fully through a TV commercial.
Also, we ran the Test Drive application website with the video contents, so that we could attract people into The Sonata Hybrid Test Drive.
To portray the five USP of the Sonata Hybrid directly and entertainingly, we have made five series films that gives visual amusement popular in the Social Media.
We used CG to enforce each USP to show up as an astonishing 'Magic.'
Also, we utilized both complete film of five USP and five different films for each USP through media mix based on the media planning.
Execution
Applying the video contents on YouTube and Facebook, we tried to directly convey the USP that cannot be contained fully through a TV commercial.
Also, we ran the Test Drive application website with the video contents, so that we could attract people into The Sonata Hybrid Test Drive.
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