Cannes Lions
EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2008
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Santa Claus is spurring his reindeers and is visibly having fun. He drives them towards two wooden huts standing off the path and chases them through the narrow passage.Then, he disappears in the distance. When he comes back, the sled is loaded and looks like it’s almost falling apart. Santa drives his team of reindeers towards the narrow passage again. Suddenly, there is a loud bang. Migros bags come flying through the air and reindeers are galloping about – the overloaded sled is left stuck between the two huts.
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