Cannes Lions

I Can Do Better

TBWA\CHIAT\DAY , Los Angeles / GATORADE / 2021

Film

Overview

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Overview

Execution

Abby Wambach and Usain Bolt show that athletes never lose that competitive drive, as they engage in an all-out exercise battle fueled by Gatorade Zero. From tire flips, to running, to virtual cycling, to soccer, to wall-sits, to ping-pong and even to in-line skate racing, they try and one up each other. Michael Jordan and Mia Hamm make a surprise cameo on the golf course in a nod to their classic Gatorade commercial. Jordan is unimpressed by Abby and Usain’s commercial, as Mia sinks a no-look putt, proving that they’re still battling it out as well.

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