No restrictions or regulations worth mentioning.

The creative execution was relevant to the brand because it was a unique partnership that went much further than traditional advertising relationships. Together, Brahma and ESPN launched a new product.

The partnership between Brazil’s best-selling beer and the most popular sports channel in the world resulted in the creation of a new product that added value for both brands. For Brahma, it meant more people drinking its beer in bars and restaurants and more packs sold at stores. For ESPN it meant more audience. For both, it created identification with the brand and brought them closer to their core demographic: men.