To promote Fantastic Four Rise of the Silver Surfer we created a tool that allowed people to share a custom video with friends. By using a webcam and the site users could ‘Flame On’ like one of the main characters and send a fiery video to their friends, or embed the video on their social pages.Results Overview:Over 43,000 Flame On videos have been created reaching almost 250,000 views to those personalised videos worldwide.