We hear a love song between a couple, from the perspective of one partner.

The lyrics are innocent, raw, authentic, disarming and vulnerable, making the song approachable, distinctive, and appealing.

The song alludes to unspoken feelings in their relationship.

Longing... "I've been waiting for you to have you near me, to feel you close, for you to hear me."

The yearning for belonging... "I wish you knew, all I'll ever need, is you."

Anxiety... "I've been hiding my fears away, searching for words I could say."

Falling in love... "I can't stop falling for every little thing you do."

But seen from the context of what the brand is propagating (adoption), the song takes on a different meaning.

it's a love song, but from a parent to the adopted child, discovering and connecting with this new person in their life.

It's the first song around adoption in the Middle East.