The ‘Think’ exhibit centred on a physical installation in New York City, where brands regularly create high profile, engaging experiences for diverse audiences.

The exhibit had to be relevant to scientists and CEOs, yet understood by kids. The team worked with a broad range of experts--from researchers building traffic models to biologists studying the rice genome--to ensure that every detail of the exhibit was scientifically accurate. Then the designers, filmmakers, developers, and architects translated the science into an emotional and visceral experience utilizing some of today's most innovative technologies.THINK consisted of 3 distinct experiences: a real-time data visualization of NYC systems (traffic on Broadway, solar potential of nearby rooftops, air quality in different neighborhoods) being tracked and mapped on a 123-foot digital wall; a 10-minute film playing in an immersive field of 40 digital panels; and interactive modules that invited participants to contribute their thoughts on progress.

Think drew more than 25,000 visitors during its month-and-a-half long run at Lincoln Center. IBM polled exhibit visitors and found that 88% of adults and 91% of kids enjoyed the experience a lot, and more than 70% of adults felt inspired to think more about making the world work better. The survey showed a 57% increase in the public’s familiarity with the IBM brand and its Smarter Planet agenda. Press coverage included features by the New York Times, ABC News, Scientific American, the Huffington Post and many other outlets. More than 1.9m Twitter impressions to at least 250,000 people from 1300 tweets about Think were logged from September 5 to October 28, 2011.