Cisco didn’t need another advertising campaign; they needed to rediscover who they were as a business and find their North Star. 

This anthem spot reintroduced Cisco to the world not as a maker of network equipment, but as a company that connects the previously unconnected.

By bringing together a series of seemingly random, disconnected images and knitting them together into a cohesive story, the editing of the spot reinforces the value of Cisco in the world.