Challenges – Establish the Samsung Music Hub as the first music streaming service in Australia. Compete against iTunes who were dominating the market and overcome the ongoing issue of music piracy.

Own the new music experience of streaming music to your personal devices by being the first streaming service to market.

In link testing the logo measured strongly, with high branded memorability and very high persuasion. The branding was so successful locally that it was rolled out as the identity for the Music Hub globally on all Samsung devices.