To dramatize the moment of joy one has while eating a Pralinato ice cream, the spots take place in the most beautiful but truly clichéd settings: perfect summer days on perfect beaches. The result is a very tacky but wonderful daydream – that suddenly ends as the last bite is enjoyed. A door slams open, ending the moment and the dream, returning the hero to the real world of the office. The story reminds us that eating Pralinato ice cream is like taking a mini-vacation.