The aim of the campaign was to inform and raise awareness about the serevity of the effects of bullying in the development of children and teenagers. And also to provide tools to solve this problem.

Under the slogan "If you do nothing, you're part of it" a communication platform with a famous Argentine rapper was created. And the result was shocking: more than 100 radio stations broadcasted the song and over 50 open and private TV channels broadcasted the spot. The campaign was viralised by over 2 million people and the case was trend topic in social networks for weeks. But the most important was about to arrive…

Awakened awareness in the media and society achieve the enactment of Law 26,892 on Coexistence and Boarding of the Conflict at School that seeks to prevent the negative effects of bullying

The music composition of this campaign is an original piece co created between the agency and the emerging artist. The aim was to compose a song with information to facilitate the understanding of this problem and allow awareness of the effects of bullying in our society, specially at schools.

Results: Thanks to its repercussion and virality in both traditional media and social networks, Argentina has now an anti-bullying law.