Argentina Diabetes Federation (FAD) is a civil non-profit NGO, which brings together associations with 1 purpose: to educate the patient with diabetes, prevent acute and chronic complications, optimise treatment and legal protection.Diabetes kills 1 person every 8 seconds somewhere in the world. Half the people suffering from the disease are unaware that they have it.

We uploaded the video on YouTube and social networks so as to begin to get the message across, and tells the true story about the diabetes test needle-pricks.

'The True Story of Bilardo's pinpricks' In just 4 hours thousands of people had seen the video. It was on the front page of the most important newspapers in Argentina; in less 24 hours the same thing was happening in the media in the rest of the world. 1 week later the message was accompanied by a graphic campaign. Also:- An outdoor campaign: actions in the street where you can have the test done for free;- An application on Facebook in which you could pinprick your friends;- A radio spot,banners and a microsite where you could find all the information about where to do the test free of charge.

The campaign lasted for 24 days in November (2011), diabetes worldwide month. 68,760 blogs, media and Internet sites around the world mentioned Bilardo’s pinpricks and the diabetes test for over a week. More than 42,200 sites shared the video on their home pages.Thousands of comments on Twitter and blogs around the world continued viralising the message.In Argentina alone, 29,369 people did the test during the 20-day campaign. That’s almost 1,500 every day, 648% more than the historical average.We made the pinprick to diagnose diabetes famous in Argentina, and helped spread the message around the world. And, finally, we were able to explain an urban legend.