Honest kitchens for real life.IKEA has a great value, high quality, full service kitchen offering. But most people don’t even know IKEA sells kitchens and those who do, even the ones who love IKEA and buy into the brand’s philosophy, imagine a process where they find themselves building and installing a flat packed kitchen on their own.

Enter the Kitchen Squad - real IKEA kitchen experts. They find people in dire need of a new kitchen, steal their old one and destroy it before designing, planning and installing a new dream kitchen for them. With the help of Leonard Sheppard, visionary filmmaker, we film all of this and use it to demonstrate the reality of what IKEA can offer you.

Monica was their first mission. The trio of ads were shown across consecutive ad breaks on Channel 4.