Cannes Lions

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE

Y&R CHICAGO, Chicago / ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE / 2012

Presentation Image

Overview

Entries

Credits

Overview

Execution

Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school.

We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help.

Similar Campaigns

12 items

Return to Sender

FCB CHICAGO, Chicago

Return to Sender

2021, ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE

(opens in a new tab)