As a new media, we used microwaves installed at the cafeterias of universities, companies and kitchens in youth hostels. By using special materials(called thermo chromic pigment), we wrapped ads in the shape of globes around the round-plate inside the microwave.

The 'Global Warming Microwave' had spread through word-of-mouth and got attention from university students. It has definitely awakened them as to the seriousness of using disposable products.