The director connected to a Gen Z audience by casting all actors from her wider network and weaving their personalities through the series in a writer’s room. Intensive rehearsals enabled her to capture 5 episodes in just 2 shoot days, with only enough time for a few takes per shot. Assembling a primarily Gen Z cast and crew, the director pushed boundaries of traditional filmmaking, employing sharp writing and original music to hook viewers within the first 3 seconds of the episode, while maintaining the production value of television within a 9:16 aspect ratio. This was the director’s first ever commercial work and the series has amassed over 12 million TikTok views, while successfully changing the demographic of Modi Bodi customers.

'No Stain, No Gain' is the third episode in the 5 part ‘I’m Dying Inside’ TikTok series, which explores a range of modern period experiences with honesty and humour. Following four housemates as they navigate the trials and tribulations of young adult life on your period, from period sex to endometriosis flare-ups, to being bloated when you’re trying to rock corporate chic attire.