Global absorbent apparel brand Modibodi wanted to do something special to launch the brand’s latest Gen-Z collection of period undies: ModiBasics.

With a budget of 200k AUD including talent, we hired as many emerging crew as we could, leaning into the Gen Z filmmakers of Sydney. We cast the talent through our network and intensive rehearsals enabled 5 episodes to be captured in just 2 shoot days. Assembling a Gen Z cast and crew, the director pushed filmmaking boundaries, employing sharp writing and original music to hook viewers within the first 3 seconds of the episode, while maintaining the production value of television within a 9:16 aspect ratio.

Working closely with the team at TikTok, an additional eco-system of relatable content was built around the episodes, all designed to harness the platform’s algorithm and drive people to engage with the show.

Casting a diverse ensemble of female and non-binary actors, comedians, and TikTok stars was essential to the series's authenticity, relatability and humour. Convincing chemistry was a must, so in casting the director combined actors who have comedic chops, with a TikTok star who has followers for leverage - a balanced approach which led to the success of the series. The diverse subcultures of Gen-Z were represented through the actors' contributions to the writing and styling of their characters.

In the words of the director:

“The beauty of this project came from the creative challenges. Being candid in our approach to periods forced us to be bold in our humour and subsequently create an ensemble of rich characters. With TikTok viewing habits and the vertical format, authentic and relatable characters were key to the success of the series."